# Veect — Founder OS Full-Project Audit

_Founder OS phase sweep · 2026-07-10 · requested by founder ("make sure we are not missing something")_
_Verdict up front: **the build is ahead of the validation.** Phases 6–7 are excellent and twice red-teamed; Phase 1's exit gate has never been cleared and Phase 5 (business model) doesn't exist. Neither blocks the M0 build — both block launch and fundraising._

## Phase-by-phase status

| #   | Phase              | Status                    | What exists                                                                                                                                                                                                  | What's missing                                                                                                                                                                                                                                                                                  |
| --- | ------------------ | ------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 1   | Idea Validation    | 🔴 **GATE OPEN**          | Strong secondary evidence (92% handoff pain, Figma Make complaints, market conceding the DS-fidelity gap) 🟢; assumptions mapped A1–A5                                                                       | **Zero primary validation run.** V1 concierge-PRs, V2 mock task test, V3 fake-door, V5 interviews — all designed (PRD §13, with kill criteria), none executed. A1 (designers want code) and A4 (wedge unowned) still 🔴                                                                         |
| 2   | Market Research    | 🟡 compressed             | Competitive frame (v0/Lovable/Bolt/Figma Make/Subframe/Onlook/Storybook) from knowledge; naming hunt incidentally proved the space is being funded monthly (Legato $7M, Riff €14M — _vibe-coding adjacents_) | Deep teardown (owed for A4, esp. **Onlook + Subframe + Storybook-AI**); TAM/SAM/SOM never computed (research agents were declined) — needed for fundraising, not for building                                                                                                                   |
| 3   | Customer Discovery | 🟡 compressed             | Personas Maya/Devon (secondary-sourced), JTBD ×4, buying committee sketch                                                                                                                                    | No primary interviews; buying committee unvalidated (esp. security veto vs. the new "app clones your repo + device-flow token" model — **rev 1.2 makes discovery MORE urgent**: will enterprises allow it?)                                                                                     |
| 4   | Product Strategy   | 🟢 solid                  | Dunford positioning, system+craft wedge, NSM (weekly shipped screens), differentiation vs all clusters                                                                                                       | Roadmap beyond v1 (light); category narrative for launch                                                                                                                                                                                                                                        |
| 5   | Business Model     | 🔴 **MISSING**            | One deferred note ("open-core, Storybook→Chromatic analogy")                                                                                                                                                 | **Nothing modeled.** Rev 1.2 made this load-bearing: standalone app + Docker forces the licensing/monetization decision (OSS core? free app + paid team features? Docker = paid tier?). "Build source-available" is in the spec on an assumption. Pricing, value metric, unit economics: absent |
| 6   | MVP Definition     | 🟢 done                   | PRD v2 + pivot notes; scope discipline held through two pivots; out-of-scope list load-bearing                                                                                                               | PRD partially superseded by spec (by design); refresh after M4 reality                                                                                                                                                                                                                          |
| 7   | Technical Planning | 🟢 done, twice red-teamed | Spec rev 1.2.1: standalone+Docker, remote-first connections, worktrees, adapters, AI, milestones M0–M7 with acceptance                                                                                       | **Impeccable ruleset still unreconciled** (F9/craft layer cites philosophy, not the verbatim DESIGN.md — fetch was blocked); fixtures to build                                                                                                                                                  |
| 8   | Go-to-Market       | 🟡 head start             | Positioning exists (P4) **and a full landing page is BUILT** (`Veect Landing.dc.html` — hero, proof strip, wedge, refusal demo, Polish demo)                                                                 | Waitlist capture + analytics on the landing → **the V3 fake-door test is now nearly free**; launch plan, channel choice. ⚠️ The proof strip states targets (`0 unregistered / <10% LOC / <20 min`) as facts — validate or soften before public traffic                                          |
| 9   | Growth             | ⏳ correctly idle         | NSM + activation metric defined                                                                                                                                                                              | Post-launch phase; event taxonomy worth sketching before M4 ships telemetry-free (v1 has no telemetry — deliberate; revisit)                                                                                                                                                                    |
| 10  | Customer Success   | ⏳ correctly idle         | —                                                                                                                                                                                                            | Post-launch                                                                                                                                                                                                                                                                                     |
| 11  | Product Evolution  | ⏳ correctly idle         | Feature-test discipline documented in Founder OS                                                                                                                                                             | Post-launch                                                                                                                                                                                                                                                                                     |

## Cross-cutting open items (the loose threads)

1. **Naming/legal:** veect.com + .ai secured ✅ · veect.dev / npm `veect` + org / GitHub org / X handle — **register today** · EUIPO+USPTO knockout (watch **Vectr**) · counsel pass · entity formation (Veect Labs d.o.o.) + IP assignment **before any collaborator or coding-agent-generated code ships publicly**.
2. **Design partners:** V1 concierge-PRs and later M4 acceptance both need **~5 real teams with real repos**. Recruiting them is the longest-lead validation item — start now.
3. **Design brief 🔴s** (carried, unresolved): A1 code-surface framing (export-proof vs. code-workspace), fidelity labels ("production-grade/prototype-grade") to validate with engineers, Impeccable reconciliation, plus **new screens** (Connect Repository, Publish, Environment) added in rev 1.2 — the design agent should get the updated brief before building those flows.
4. **Security review posture:** rev 1.2's trust model (app executes repo code; device-flow tokens; env secrets) will face enterprise security questions — a one-page security FAQ is cheap insurance and doubles as marketing to Devon.
5. **Prototype ↔ brief drift: RESOLVED (2026-07-10)** — the prototype's design spec is stored as ground truth (`veect-design-spec-current.md`), the brief defers to it on art direction, the tech spec (rev 1.2.2) adopts its innovations (multi-view frames, bidirectional grammar), and the remaining UI work is specified in `veect-ui-gap-spec.md`.

## Recommended sequence (next ~4 weeks)

1. **Today:** registrations (npm/GitHub/X/veect.dev) + trademark knockout started + entity/counsel scheduled.
2. **This week:** hand spec rev 1.2.1 + design brief to the coding agent → **M0**. In parallel, start design-partner recruiting (5 teams).
3. **Weeks 1–2 (parallel with build):** run the validation gate — V1 concierge-PRs (no product needed), V3 fake-door landing page (= GTM start), 10 discovery interviews probing A1/A3 **and the rev 1.2 trust question** ("would your org connect this to your repo?").
4. **Week 2–3:** Phase 5 sprint with me — licensing/open-core decision + pricing model + unit-economics skeleton. Blocks launch posture and any fundraising narrative; does not block the build.
5. **Week 3–4:** competitive teardown (Onlook/Subframe/Storybook-AI) to harden A4; reconcile Impeccable rules into F9; refresh design brief 🔴s with validation data.

## Exit-gate summary

Phase 6 ✅ · Phase 7 ✅ · Phase 4 ✅(light) · **Phase 1 ❌ — the discipline line: V1's kill criteria (≥3/5 PRs merged with <10% LOC changed) is the go/no-go for treating Veect as validated rather than believed** · Phase 5 ❌ — schedule the sprint · Phases 2–3 🟡 — upgrade opportunistically · 8 starts via the fake-door · 9–11 correctly parked.
